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about us

hell yeah gluten free (hygf!) is an award-winning boutique bakery situated in the inman park neighborhood of atlanta, georgia. 

we believe in blending a farm-to-table and eco-conscious approach with unexpected flavors and eye-catching presentation to make a sensual experience unlike any other standalone bakery in the atlanta area. we also believe this experience should be enjoyed by everyone, regardless of allergy or preference–so our kitchen is dedicated gluten free and peanut-free, and we always have delicious, innovative vegan fare on deck.

hygf creations have a personality and heart of their own. ingredients are high quality–prioritizing local produce and grains, and organic when it makes sense–so that you get the freshest product that is most respectful to our community and to mother nature. each item is so special, so uniquely styled, it’s like a custom poem or a piece of art or even a human being: organic and imperfect and truly one-of-a-kind.

at hygf, we believe in eating with the seasons which is why almost our entire menu is a rotating seasonal menu. eating seasonally ensures we're receiving the most flavorful, nutritious food; helps stimulate our local economy and supports our lovely local farmers; and helps reduce our ecological footprint. win/win/win!

by atlanta, for atlanta

hell yeah is a mission-driven business, emphasizing people and community over profit. we give back by participating in initiatives that fight hunger, emphasize education, and give work experience to those going through difficult life transitions.

we're also proud to pay a living wage to our employees (determined by MIT's Living Wage Calculator), and provide a work environment focused on personal and professional development, collaboration and democracy, innovation and learning.

if you'd like to be a corporate sponsor of our social good programmes or if you're a member of a nonprofit interested in partnering with us, please email alejandra@hellyeahglutenfree.com.

awards, recognition, and other things

How Sweet it Is, Lia Picard for 17South

Hell Yeah Gluten Free: Alejandra Luaces wants to change your perception of a gluten-free bakery, Kris Martins, Atlanta Magazine

Hell Yeah is ready for brick and mortar!, our super successful 150% funded Kickstarter campaign!

Baking Maven, Alejandra Luaces, Hell Yeah Gluten Free, Muriel Vega for Dream Warriors Foundation

Won Best Bakery in Atlanta, Reader's Choice, Creative Loafing 2018

Won Best Desserts in Atlanta, Reader's Choice, Creative Loafing 2018

allergen fine print

hell yeah is a 100% dedicated gluten free, 100% peanut free facility. though we carry a wide selection of vegan and nut-free items, there are tree nuts, dairy, eggs, soy on the premises.